STYLE ALERT: BLUE

For the wardrobe-challenged men out there and you know who you are, the fashion world has made things very easy for you this summer. The season colour is BLUE, yes the trusted, lazy colour has been redressed, re-engineered and remodelled to look "high-fashion".

All you have to do is go to any store and buy any shade of blue (aqua,indigo, azure) and voila - you're fashionable. Easy enough for you?!

Take a look at some of our hot favourites and if you really want to be fashion-forward buy yourself some blue briefs.







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