I have just experienced the greatest Olympic moment at the Beijing 2008. The 100 m men’s final was nothing short of magnificent. It had everything – style, adrenaline and also the utter destruction of the existing world record.

He won the race in an unbelievable 9.69 secs.

This was a golden moment and you can only imagine the endorsement assault start as Puma will struggle to keep this 21-year old Jamaican. For the rest of his life – the number 2163 will be forever significant.