Sacha Baren Cohen has done it again. First, he put Kazakhstan on the map (although not depicting the entire truth about the country) now he's turned his talents into fashion and the result is Bruno (sometimes written as BrĂ¼no), a fictional homosexual character. Bruno has no surname (like Madonna, Cher - get it!) and he claims to be a reporter from an Austrian television station and interviews unsuspecting guests about topics such as fashion, entertainment, celebrities and homosexuality, with an emphasis on the latter as each interview progresses.

Following the success of Borat, Universal Studios acquired the rights to make the Bruno movie. There are rumours that the film is currently in production and due for a September 2008 release date.

Just pure genius. In the meantime, here's a snippet of what to expect.

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