Every six months, something happens in the advertising world. An agency comes up with a mind-blowing concept that manages to capture the essence of the proposed brand. I was the biggest advocate for Cadbury's 2007 Gorilla (much to the dismay of many colleagues who sadly failed to see the ad's relevance)
A new commercial has arrived for Britvic's youthful spring water brand Drench. The ad kicks off a three month, £2.4 million promotional campaign. The Britvic Marketing director says, "Drench wants to established itself as a credible and youthful brand and this new campaign will build on this by using charm and humour to continue to give Drench a distinctive and appealing personality."
I couldn't have said it any better. This is pure marketing genius. I even want to download "Rhythm is a Dancer" again.
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